How to Use Advertising to Promote Your Blog

Let’s say you just created a new blog. You’ve written some great posts. You even designed the blog to look fine. But there is a big problem. Nobody is reading your blog. And when you check your blog traffic, you feel like crying. Maybe 1 view today, 2 views tomorrow, and 0 views next week. Then you start thinking, how do people even get traffic to their blog?

The truth is, writing good posts is not enough. You need people to see it. That’s where advertising comes in. Advertising means paying money or using different platforms to show your blog to many people. And if you do it well, your blog can start getting lots of visitors, comments, and even money.

Now, in this post, I’m going to explain how you can use advertising to promote your blog. I will explain what advertising is, where to do it, how much it can cost, and how to do it smartly without wasting your money.

Table of Contents

What is Advertising?

Advertising is when you promote something you own by showing it to people in a place they already spend time. So in your case, you want to promote your blog. That means you want to make people who are using Facebook, Instagram, Google, or YouTube to come and visit your blog.

It’s just like opening a shop in a quiet area. If no one passes the road, nobody will know the shop exists. But if you take flyers to a busy market and share them, people will notice your shop. Same way, blog advertising is like sharing flyers online, but more powerful and smarter.

Why Should You Advertise Your Blog?

Many bloggers just write and wait for people to find their blog. That is a slow method. Advertising makes things faster. If you want more readers, more traffic, and even money from your blog, advertising is the easiest way to grow fast.

Let me give you simple reasons why advertising your blog is a good idea:

You get more people to visit your blog
You reach the exact type of people who love your topic
You can grow faster than waiting for Google to rank you
You can start making money faster if you sell something
You become more popular in your niche

And let me also tell you the truth, many big blogs you see today grew with advertising at some point. They did not just wait and hope. They showed their blog to thousands of people, and many of those people became loyal readers.

Now, let’s talk about the different ways you can advertise your blog.

Ways To Advertise And Promote Your Blog

Use Facebook Ads

Facebook is one of the best places to advertise your blog, especially if you’re in Nigeria or writing for Nigerians. Many people spend hours every day on Facebook. Some people even sleep with Facebook open. So if you advertise there, your blog can get seen by many eyes.

How does it work?

• You create a Facebook page for your blog
• You write a post and add a link to your blog post
• You click “Boost Post” and choose your budget
• Facebook then shows your post to many people who might be interested

Let’s say you write about health. You can tell Facebook to show your blog ad to people who are interested in fitness, healthy food, or weight loss. That way, your ad doesn’t just go to random people. It goes to the people who will actually click and read.

You don’t need to spend millions. You can start with as low as N1000 to N2000 and test it. You just need to make sure the post is interesting and has a good blog link.

Use Google Ads

Google Ads is another powerful way to promote your blog. With Google Ads, you can show your blog to people who are searching for the kind of things you write about.

For example, if you have a blog post about “how to lose belly fat”, Google can show your blog on top of search results when someone types that exact word.

It works like this:

• You create a Google Ads account
• You choose the keywords people are searching for
• You set a small budget
• Google shows your blog as an ad to those searchers
• They click and visit your blog

The best part of Google Ads is that the traffic you get is very targeted. That means the people clicking your ad are already interested in what you are writing. So if they land on your blog, they are more likely to stay, read, and come back again.

But Google Ads can be a little technical to understand at first. If you are new to it, try watching YouTube videos or start with a very small amount. Even N2000 can give you test results.

Use Instagram Ads

Instagram is owned by Facebook, so it works almost the same way. If your blog has nice pictures or your content is something that looks good visually (like fashion, beauty, food, or travel), then Instagram is a great place to advertise.

You can post a picture or short video about your blog and then run an ad to it. You can tell Instagram to send people to your blog by putting the link in your bio or adding a “learn more” button.

Again, you don’t need to spend much. Just focus on making the post interesting. If the picture or video is nice and clear, more people will check it out.

Use Sponsored Posts on Facebook Groups or Pages

Another good way to advertise is by paying popular Facebook pages or group admins to post your blog for you. Let’s say your blog is about parenting tips. You can look for Facebook groups where many Nigerian mothers hang out. Then talk to the admin and ask if you can pay a small amount for them to share your blog post.

Most group admins or page owners charge between N1000 to N5000 to help you post. If the group is active and your blog link is relevant to their members, you can get hundreds of clicks.

Use WhatsApp TV or Status Ads

WhatsApp is very popular in Nigeria. In fact, many people use WhatsApp more than Facebook. That’s why there are now WhatsApp TVs, which are just WhatsApp accounts with thousands of viewers on their status.

You can find WhatsApp TV vendors, pay them, and they will post your blog link on their status. If your title is catchy and your link is working well, people will click and read.

Even if you don’t have money to pay yet, you can still use your own WhatsApp status. Post your blog link every day. Ask your friends to repost. The more people see it, the more likely you are to get traffic.

Use Twitter or X Ads

Twitter now called X is another good place to promote your blog if your audience is active there. Many people go to Twitter for hot takes, updates, and opinions. If your blog is on trending topics, personal stories, or money-making ideas, you can get clicks fast.

You can also run Twitter Ads just like Facebook and Instagram. Or you can find popular Nigerian Twitter influencers and pay them to tweet your blog post. If their followers like it, it can go viral and bring lots of people to your site.

Use Blog Platforms and Ad Networks

There are some Nigerian sites that promote other blogs. You can submit your blog there, and when people browse that platform, they might find your post and click.

Examples include:

• Opera News Hub
• Naijaloaded
• Nairaland Forum
• Pulse NG

Some of them are free, and others charge a fee. But they can help you reach new people who love reading Nigerian content.

Things to Note Before You Advertise

Before you spend any money on ads, you need to prepare your blog very well. If not, people might click but leave your blog immediately. That means you will waste your money.

So do these first:

• Make sure your blog loads fast
• Make sure your blog is mobile-friendly
• Make sure your blog post has a clear title and value
• Make sure you add your contact or follow buttons
• Make sure your blog is not too scattered or confusing

Also, when writing the post you want to advertise, make sure the title is interesting and makes people curious. People only click when they feel like they will learn or gain something.

How Much Should You Spend on Ads?

You don’t need to spend big at once. Start small. Even N2000 or N5000 is enough to test if people are interested in your blog. If it works, then you can increase it later.

For example, you can say:

Let me test with N2000 on Facebook ads
If I get 100 clicks and 10 people stay long, it’s working
If I get 100 clicks and nobody stays, I will change the blog post

This way, you don’t waste your money. You learn what is working and what is not.

How to Advertise Without Spending Any Money

Not everyone has money to spend, and that’s okay. You can still advertise your blog for free using these smart methods:

• Ask friends to share your blog on their WhatsApp
• Join Facebook groups and share your post but don’t spam
• Comment on other blogs and leave your link
• Add your blog link to your Instagram bio
• Post short videos talking about your blog post
• Turn your blog content into a thread on Twitter
• Write on LinkedIn and add a link back to your blog
• Join Nairaland and contribute, then drop your link if it’s helpful

If you do these consistently, you can get free traffic without paying for ads. It may be slower than paid ads, but it still works.

Conclusion

Advertising is a smart way to grow your blog faster. You don’t need to wait forever for free traffic. You can take charge and show your blog to the people who need it. But you must do it wisely. Pick the platform that works for your kind of blog. Whatever you do, remember, don’t just run ads blindly. Test. Track. Improve. And always write posts that people want to read. If your content is good and your ad targets the right people, your blog will grow faster than you can imagine.